The new brand philosophy of Swiss Carel, encapsulated in the words "Fashion Watch"​, touches customers sentiments as well as all other aspects of the brand.

Swiss Carel brand was launched from a very small unit a decade ago. It has established a reputation of a healthy upcoming ‘economy fashion category brand' with its unique designs. Swiss Carel offers a wide range of value for money affordable Fashion watches at price points which no other brand is offering.

Our product interface spreads over more than 250 unique designs which includes two to three dial colour options.

Our product offering is refreshed with new product introductions every 3 months. Thus facilitating multiple ownership. Watches introduced are according to the marker needs and up to the customer perfections.