SureStay by Best Western is an economy hotel brand designed to meet the needs of travelers seeking affordable and comfortable accommodations. Launched by Best Western, the brand operates under a low-cost franchising model and has expanded to over 100 hotels either open or in development. SureStay emphasizes a simple travel experience with the philosophy of "everything you need, nothing you don't want."

The brand offers essential amenities such as free Wi-Fi, breakfast options, 24-hour front desk service, and daily housekeeping. SureStay Plus locations provide additional features like pools and fitness centers, while SureStay Collection properties include full-service restaurants and lounges. The brand maintains a commitment to quality, requiring hotels to achieve a minimum TripAdvisor score of 3.5 or above, ensuring guest satisfaction. Targeting both leisure and business travelers, SureStay appeals to those looking for modern conveniences at budget-friendly prices.