Markaizen aims to ignite a deep interest in the field of marketing, for enthusiasts and non-enthusiasts alike. It conducts events covering the spectrum of marketing topics, providing a platform to put theoretical concepts to test. This year Markaizen expanded its reach to the national level, organizing MarkaWars, the national level marketing event attracting participants from various IIMs and other top B-schools. The club also conducts various events such as guest lectures, quizzes, simulation games, and online competitions. Through its events spread across the year, Markaizen aims to deliver practical applications of marketing with a fun element attached to them. The face of marketing for IIM Sirmaur, Markaizen's members are always brimming with new ideas to bring out the creative and strategic sides of all student participants.