Hi-Bird, Safari Group of Industries is known all over the world as a Quality Manufacturer engaged in manufacturing of all types of Bicycles, Bicycle Parts, Bicycle Rickshaws, E-Bikes and E-Scooters. Group has also ventured into Automotive components manufacturing and Food Processing. Group comprises of following companies:

- Safari Bikes Ltd., India
- Hi-Bird Cycles, India
- Safari Bikes, U.K.
- Safari International, India
- Hi-Bird China Ltd., China
- Keshav Industies, India
- KVK industries, India

Having ISO 9001 certification continuously for more than ten years, Safari Bikes Ltd. has won a number of awards for its performance and maintaining constant Quality at National as well as International level. SBL is the First and Only bicycle manufacturer from India to get awards like "International Europe Award for Quality, Paris (France) in the year 2000" and "Platinum Star Award for Quality from Geneva (Switzerland) in the year 2001". In the year 2006 company was awarded "NATIONAL AWARD for Quality" by the Govt. of India.
Company also has compliance for all its products being exported to Europe and this is the only bicycle manufacturer from India having qualified for CE marking.