BWH India and South Asia is part of BWH Hotels, a global hospitality network that includes WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®. Operating through Sorrel Hospitality Pvt. Ltd., the company holds master franchise rights for India, Bangladesh, and Sri Lanka. BWH Hotels has a presence in over 100 countries with approximately 4,300 to 4,700 hotels worldwide.

In South Asia, BWH Hotels focuses on expanding its portfolio in mid-market and upper-upscale/luxury segments. The company operates through franchising and hotel management contracts, targeting secondary cities, highway corridors, and religious destinations. BWH Hotels offers a multi-brand platform catering to travelers and hotel developers, including extended-stay accommodations through brands like Executive Residency and SureStay Studios. The regional portfolio encompasses a broad range of BWH’s brands, with plans to grow its footprint significantly, aiming for 100 hotels in India by 2030.