The Green Building Centre of Excellence is based on the triple bottomline approach of delivering social, environmental and financial performance. The centre is a one-stop-shop for high quality eco-friendly building materials and services.

The GBC brings together, under one roof, all components of an ecosystem for affordable, eco-friendly housing and sanitation, especially centred on rural and semi-urban India. It focuses on manufacturing materials and products and providing services at a single location, thus enhancing the customer's experience and making it holistic.